If you are not living literally under a rock, you must have noticed the fun collaboration between Zomato and Blinkit on social media. Together, they creatively brought the OOH advertisement to digital platforms. This creative effort has been praised by marketing experts across the nation.
Basically, BlinkIt and Zomato hoarding banter says – “Dudh mangoge, Dudh denge” (Ask for milk, will give milk) and “Kheer mangoge, kheer denge” (Ask for curd, will give curd), respectively. They have heavily drawn inspiration from the dialogue of the iconic movie “Maa Tujhe Salaam” and created a wordplay based on the same.
In no time, the BlinkIt and Zomato meme started trending across different platforms. Soon Netflix joined the bandwagon with its own funny billboard dialogue saying, “Friday mangoge, Wednesday denge.” Not just the biggies but even small brands stepped up their game to be a part of this trend.
The moment Zomato and BlinkIt realized their historic meme marketing victory, they came up with another meme saying, “Trend mangoge, trend denge.”
Zomato never fails to impress us with its witty social media copies. It’s too hard to ignore the persuasive yet engaging copies, which keep pouring throughout the day. What makes Zomato an undisputed leader of moment marketing is its perfect timing. It never ever lets any trend slip away from its hand. Be it Ranveer – Alia’s marriage, the FIFA world cup or Elon Musk’s Twitter takeover, Zomato always leverages trends and displays exemplary moment marketing skills.
Marketing experts suggest that brands should use moment marketing to promote their services and products in a subtle manner. Reaching out to the target audience and conveying your message to them in the proper manner can be done efficiently through moment marketing and with the right memes.
Regarding moment marketing, Amul is another brand that is the torch-bearer of this trend. Amul has been doing this for years now. They come up with overnight changes in their hoardings as well as use digital and print media for trend marketing.
The Lantern Studios, a renowned marketing agency in Delhi, has also been leveraging different social media trends to stay relevant in the industry. Together, their social media and marketing teams churn out hilarious reels and memes that can appeal to the minds of their target audience.
At The Lantern Studios, we know the importance of moment marketing and consider it one perfect recipe that goes well with the TG (target group). For us, moment marketing is the Holy Grail which helps us to gain traction on different social media platforms and attract quality traffic. We follow the same route for our clients as well. Our team of experts curates funny memes, reels and posts based on the latest social trends to help our clients convey their brand message to their target audience in a funny yet meaningful manner.
Are you looking for experts who can help you with funny memes and engaging reels for your brand? Shift the burden on our shoulders and relax!